Can you even imagine and ad like this coming out in todays’ world?
And yet… this was once an ad that was perfectly acceptable. Our understanding of the human body and its needs has advanced considerably over the last few decades. We’ve gone from Low-fat diets to Low-carb diets to to diets that encourage the intake of fat(not trans fat) and we’ve come full circle to intuitive eating… which involves allowing your body to tell you when its hungry, eating exactly what it needs you to eat and respecting it when its had enough.
The one thing all researchers today agree on(whatever your choice of diet), is that sugar is worst thing you can do to your body. The latest study though says that sugar is bad for more than just your waistline. It does more than just cause diabetes… much.. much more. And you don’t need to eat as much as you think.
While previous studies have found sugar has a toxic effect, they generally used amounts much higher than most people actually eat, said the study’s first author, Dr. James Ruff. ”I think the big takeaway is the level of sugar we readily eat and think is safe causes major health declines in mice,” said Ruff. “We’re not just talking about some minor metabolic thing. We’re taking about increased rates of death and [lower rates] of reproduction.”
The researchers gave the mice the equivalent of 500 calories worth of sugar, based on a 2,000 calorie human diet. To put that in perspective, that’s about 120 g of sugar or the amount you would find in two medium sized brownies / one large serving of Ice cream(on average).
After ingesting their daily sugar capsule for six months, the mice had all kinds of systemic problems ranging from fertility issues to early death to a distinct lack of energy.
But there was a finding the researchers didn’t anticipate: the sugar rats(mice) weren’t any fatter than the control group. Since they were all fed the same amount of calories (and all were the same breed thereby having the same general metabolic profiles), they ended up at the same weight. The researchers noted that if you were just looking at the mice, both groups would have “passed their physicals.” But the real differences appeared when the mice were put into “mouse barns” to live their daily lives. Which is another reason a persons weight shouldn’t be a basis by which we judge their health.
The research stops short of asking us to avoid sugar all together. But i think we can safely assume that its a good idea to do just that.
Don’t think its possible? I say it is. Go off it for 3 weeks and you will suddenly find you greatly appreciate the sweetness found in whole healthy food like almonds and fruit.
Go on.. give it a shot. What have you got to lose?